Leo Fender made a huge contribution to music-making. His designs, introduced over 50 years ago, are still in production today. Can you imagine if Ford were to sell the exact same model after 50 years with only minor cosmetic changes? But that’s what we’re talking about. The Fender Telecaster, Stratocaster, Precision Bass, and Jazz Bass are still bestsellers even today.
Leo also believed in mass-producing his designs so that costs could be contained and the instruments would be accessible to the average working man. He carried this foundational concept with him to Music Man and G&L. Accessible Instruments for the Average Working Man.
So what the heck is the Fender company thinking? I saw this link on twitter this morning. Fender introduces new American Deluxe series. Take a look. These are the same classic designs made by Fender for over 50 years. There are a few minor upgrades like Strap-Loks and “noiseless” pickups (which have been around quite a few years now), and a nice plush guitar case. But did you see the list prices? $1999.99 to $2199.99! Is that what Fender thinks is in the range of the “average working man”?
What do you think? Vote in the poll and let me know.